Mass media of Europe and North America
Mass media of Europe and North America is a diversified body and mass media includes all the technologies which help in reaching out large audience by means of mass communication. These days, media is not just print media or broadcast media rather it is social and digital media. No doubt, media plays a vital role in any nation’s development as it along with providing entertainment and fun, educates the masses and raises awareness but it can also be used to spread hate and discrimination if it’s influenced and biased.
Back in 220 A.D., China has started wood printing but in the 15th Century, the proper invention of the printing press came in view and from that day several newspapers and magazines were printed and circulated leading a way to book printing. But since everyone was not fond of reading books and people were looking forward to advancements.
As Radio was then invented in 1895 in Italy (Europe), long-distance signals started transmitting with the help of “invisible waves” and later on these invisible waves led to the remarkable invention of Television in 1927 by Americans and the whole World was fascinated.
Next thing the era of digital media started and it is still going on as the whole world is connected through the web and mass communication has its roots deepened in print, electronic and social media.
Media has always served as an awareness tool and an assessment point for society, politics, economy and global issues. Mass media has not only led the foundation of innovation and development but also offered opportunities and provided a platform to raise one’s voice and change the narrow mindset of people. It also brings out different cultures together and helps in exchanging various useful information and specific insights.
Europe and America run two big media houses BBC and CNN respectively, which not only influence the public of both continents but also the world globally by setting standards for politics, economy and society of America and Europe and the whole world.
There are several other media houses, print media and social sites in Europe. Whereas, North America is a hub of social sites, media houses, print media and cinema in a more advanced way. Although CNN was found after the BBC came into being but still it has marked its identity in a very short time.
European countries have a union and around 10 countries work under Monarchy, the media houses and social sites rarely talk something against the government or the ruling party. “The centrality of the state in Southern Europe means not only that the state intervenes relatively strongly in the media institutions, but also to some extent the reverse. Because the state is so important, other social actors have a strong stake in influencing state policy, and one of the principal ways they do this is through the media,” Hallins and Paolo write.  American media is more critic and less politically influential because of mixed culture, indigenous people and versatility of beliefs and views. Compared to European media American media is less biased towards its own benefit issues and is more critic and liberal. Here, the commercial press is the most dominant form of press. This, of course, sets up an interesting dynamic. The media is trying to provide for public service but is almost entirely in the hands of private companies. 
Public broadcasting is partly government-funded but also supported by private grants. Universities and colleges operate outlets. Freedom of expression is guaranteed by the constitution, and some broadcast outlets give airtime to extreme hues of political – often right-wing – and religious thinking. 
The BBC is the most obvious example of this, as a non-profit making public service broadcaster with a turnover of millions. Others do not work in a free-for-all market economy.  What we see in Europe is that a huge proportion of citizens find that they are not in control,” Vestager added. “They distrust the companies to protect their data, and I think that is very bad because then there is a risk of withdrawing from all the benefits of our digital economy. And in order to build up trust, I think it is very important that we enforce privacy rules, that we get privacy by design in new services, so that privacy is not just an add-on, that it is very basic.” 
“The wording and formats of some survey questions should be revised to not exaggerate the public’s support for punitive policies. . . .” The US has the most highly-developed mass media in the world. Its dramas, comedies, soap operas, animations, music videos and films have a global audience and are part of the staple fare of broadcasters worldwide.
Television has now become a debatable issue as some question its influences on the attitude and psychological development of today’s youth. Nowadays, the world of television has been discovered by children at very young age. As we know, television is an effective educational tool. With programs showcasing the wildlife, scientific theories etc, it helps these children to be broad-minded and also have a better understanding of the world around them. However, we have to remember and be aware that television also seems to possess more negative effects than positive ones.
France Televisions didn’t rely on a prompter as much as we rely on them here. Along with the different newscast format, the overall building was set up in a completely different way. A lot of their story meetings were conducted in private conference rooms. In the United States, most story meetings are conducted in the general newsroom Countries with a higher degree of media performance show higher levels of political participation and less corruption. They also tend to have a livelier civil society, and elected representatives seem to reflect the preferences of citizens more adequately. 
Political Parallelism and Liberalism
Political parallelism in Europe’s media especially in the UK is a result of monarchy, whereas in North America politics has nothing to do with media and that is why American media is more liberal and critic. Electable in North America are more vulnerable to media criticism rather than European electable because of kingship. But social media have brought politicians and celebrities closer and have brought up an interactive platform which sometimes benefits the electable or people representative in a positive way.
However, background literature says “American Media is Biased” when it comes to racial crime, depicting racial minorities as criminals and white people as victims. Not just in crime but also there is a huge controversy that goes around racial minorities in America with the help of media. The difference of liberalism in both media’s is clear as American Media believes in freedom of speech and European media believes in sophistication and ethics. This, however, influences the youth and the general public. “While foreign audiences have traditionally been mostly critical of American influences, they also know we are the centre for many, positive political, ideological, scientific, technological and economic ideas.” 
Data Privacy is still questionable in American Media, especially of social sites. The youth population in America gets news and information via social media. Around 62% of youth admitted that they consume social media for daily updates and news while others watch television or read newspapers as a hobby or to get themselves aware of the ongoing.  Nevertheless, European media not just sets out privacy rules every year but makes sure social sites abide by them. As president of one of the world’s largest privacy trade groups, Hughes believes the biggest change will be how companies and governments approach data collection. Instead of indiscriminately stealing up people’s information and reaching them for business or other purposes. Institutions must soon become fully accountable for how they collect, store and manage data.
Influence on Youth and Children
The amount of time that younger North American children currently spend watching television has not decreased significantly. A substantial number of children begin watching television at an earlier age and in greater amounts than what experts recommend. 
Not just television but spending too much time on the internet can not only but put strong or bad influence on children and youth but also lead to “internet addiction” Cyberbullying and web shaming come under this umbrella too. A Cyber game named “Blue Whale” had led to suicide groups and several suicides were reported in Russia, which again is a social media-based influenced behaviour. 
In Canada, High Schools promote media awareness and portrays it to be beneficial for learning various aspects of a course outline and also in comparative analysis. New advancements in digital media are also introduced in schools tto promote better learning.
Effects on the Economy
Media houses don’t run on their own. They need to have field workers, technicians, cameraman and a lot of equipment to carry out their work. BBC is the most obvious example of this, as a non-profit making public service broadcaster with a turnover of millions. Others do not work in a free-for-all market economy.
While media in America is mostly private and run by universities and college students. State also funds some of the media houses. Social media pours money like rain in tropical forests because with every click on the internet the social sites and web pages earn money and this has benefited the public as well because one can sit at home and work online to earn money. Digital media has reshaped our lives and has added much to the finances of an individual as well as the economy of a country.  The United States of America has the maximum contribution to online content writer and bloggers. 
Media: Threat to Ethnicity and Morals
In America there is no well-defined censor board, children and youth spend more than half of their lives on internet and television which highly influences the mindset and provokes ill thinking when certain “inappropriate” things are seen frequently. This promotes adult sexual behaviour in children because such actions are portrayed in a risk-free way. Sex explicit scenes in movies, music videos and games also serve to evolve one’s thoughts. The glamour industry also influences teenagers and they try hard to look like their favourite celebrities.
In Europe, cinema was the only entertainment for a long time and it was considered the elite to go to a theatre or cinema. In spite, France has made several advancements in its film industry.
Media as a tool is neither bad nor good but is strong enough to turn the tables. Media do have the power to change mindsets at a certain issue, in both the continents. But there is always a set of rules and regulations that runs well in Europe and is weak in North America. Political coalism in European Media is observed more than American media. It has been reported in the UK and Canada that media houses are bought by wealthy people and private institutions for public services and this may be one of the reasons news maybe recreated or moulded. Economically, American Media is stronger than European Media. American media has made advancements in digital media and social site marketing. Many young entrepreneurs have started their own startups from the Internet. And this trend is observed more in North American countries than in European countries.
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Media Student | Mainly interested in current affairs, social issues and sports.